Digital Marketing

Throughout the course, students will learn the fundamentals of digital marketing. The course includes lectures, workshops, group, and individual projects, which will help students not only understand the subject theoretically but also master it practically.

The course aims to equip students with a comprehensive understanding of digital marketing, including the key tools, processes, and methodologies employed in the industry. This knowledge will empower them to excel in their future careers and achieve professional fulfillment in the field.

Upon completion of the course, students will be able to:
- Analyze marketing activities of brands using data-driven processes and evaluate their success based on key performance indicators (KPIs).
- Effectively utilize tools like GA4 and Google Tag Manager to monitor and optimize digital marketing efforts. - Understand the specifics and purposes of various digital channels, including paid advertising, organic reach, and content marketing.
- Assess brand activities across digital channels, develop strategic recommendations, and optimize campaigns for better performance.
- Gain insight into the metrics used to measure the success of communication activities and implement data- driven adjustments.
- Comprehend the process of brand creation, strategic planning, and the development of communication strategies.
- Evaluate target markets for different products and determine optimal approaches for reaching relevant segments through digital advertising and marketing efforts.